Skip to content

Call Tracking

Call Tracking allows linking inbound phone calls with Landing Page visit metadata (such as Google Click ID). This allows attributing particular phone calls to individual Landing Page visits.

This is achieved by assigning a unique Telephone number to the unique Visitor ID, this data is then pushed to Google analytics via our Zapier Integration when a call is made.

To ensure an infinite supply of Telephone numbers is not required an expiry timer can be set to release numbers after data has been sorted.

Enable Call Tracking

admin-advanced-call-tracking-enable.png

Figure 11.1 Enable Call Tracking.
  1. Navigate to Advanced settings.
  2. Click Enable Tracking.
  3. Confirmation window with details of new menu options will display.

Settings

Campaigns

admin-advanced-call-tracking-campaign.png

Figure 11.2 Configure Campaign settings.
  1. Expand Setting.
  2. Select Campaigns
  3. Provide a Descriptive name.
  4. Enter the Landing Page URL.
  5. Select where calls will be routed to.
  6. Select what format numbers will be displayed in.
  7. Select how long before numbers are automatically released and reused.
  8. Select the lower limit of available numbers and what email address warnings will be sent to.
  9. Set Parameters on how to insert the tracking numbers onto the landing page.
  10. Copy and Paste the code provided here into the landing page to start tracking and inserting numbers.

Tracking Numbers

admin-advanced-call-tracking-numbers.png

Figure 11.3 Call Tracking Numbers.
  1. Expand Settings.
  2. Select Tracking Numbers.
  3. Click Add to Select and Purchase additional numbers.
  4. Use Checkbox to select numbers.
  5. With Numbers selected Click to assign to a Campaign.
  6. WIth numbers selected click to release numbers that are currently in use by tracking.
  7. Select Show unused only to see only the numbers currently in use by tracking.

History

Visitors

admin-advanced-call-tracking-visitors.png

Figure 11.4 View Visitor History.
  1. Select History to Expand.
  2. Expand Call Tracking then Select Visitors.
  3. Filter by Campaign.
  4. By clicking Visitor IP Additional details will display as per figure below.

admin-advanced-call-tracking-visitor-details.png

Figure 11.5 View Visitor Details.

Additional Visitor details available like Browser Type, IP Location and Landing Page details.

Calls

admin-advanced-call-tracking-calls.png

Figure 11.6 View Call Tracking Calls.
  1. Expand History.
  2. Expand Call Tracking.
  3. Select Calls.
  4. Filtering can be done by using CDR Labels.
  5. CLick the Gear Icon to Export filtered data.
  6. Click on Date and Time of call to view CDR data.
  7. By clicking Call Source Additional details will display as per figure below.

admin-advanced-call-tracking-visitor-details.png

Figure 11.7 View Visitor Details.

Additional Visitor details available like Browser Type, IP Location and Landing Page details.