{"id":26458,"date":"2016-11-08T13:30:26","date_gmt":"2016-11-08T13:30:26","guid":{"rendered":"https:\/\/voipstudio.com\/blog\/spam-en-la-voip\/"},"modified":"2025-09-16T10:35:54","modified_gmt":"2025-09-16T09:35:54","slug":"spam-en-la-voip","status":"publish","type":"post","link":"https:\/\/voipstudio.com\/es\/blog\/spam-en-la-voip\/","title":{"rendered":"C\u00f3mo combatir el SPAM en la VoIP"},"content":{"rendered":"

La publicidad no deseada es un problema que la humanidad aguanta desde hace ya muchos siglos. Nos hemos acostumbrado a tratar con vendedores puerta a puerta, correo basura, anuncios etc. Y cada nuevo cambio tecnol\u00f3gico da m\u00e1s armas a los que crean esta publicidad no deseada. Todos hemos recibido spam en nuestros correos, casas, redes sociales, etc.<\/p>\n

Ahora que la VoIP est\u00e1 ganando terreno, los que crean el spam est\u00e1n gan\u00e1ndolo con ella.<\/p>\n

VoIP Spam: SPIT<\/h2>\n

El SPAM en la VoIP se llama SPIT<\/a> por sus siglas en ingl\u00e9s: Spam over Internet Telephony. Y, aunque a\u00fan no tiene las proporciones del SPAM por correo electr\u00f3nico, empeorar\u00e1.<\/p>\n

Los analistas predicen que el crecimiento y la popularidad de la VoIP llevar\u00e1 a un aumento de las llamadas no deseadas. Es f\u00e1cil preguntarse por qu\u00e9 es un problema: si ya existen los vendedores telef\u00f3nicos, \u00bfpor qu\u00e9 van a ser ahora peligrosos?<\/p>\n

El problema del SPIT<\/h2>\n

La tecnolog\u00eda VoIP es vulnerable a SPIT por muchas razones.<\/p>\n

Al contrario que con las llamadas normales, con VoIP es posible el env\u00edo de miles de llamadas simult\u00e1neas, bloqueando las l\u00edneas telef\u00f3nicas de una empresa y evitando que est\u00e9n operativos. Esto puede provocar no s\u00f3lo p\u00e9rdida de ventas, que ser\u00eda un efecto directo, sino que los clientes se frustren al no poder contactar con la empresa.<\/p>\n

Incluso puede afectar a la productividad: es dif\u00edcil concentrarse si cada pocos minutos suena una llamada de spam. Tampoco pueden ignorar el tel\u00e9fono porque podr\u00eda ser un cliente u otro trabajador.<\/p>\n

Por supuesto, como cualquier otro ataque inform\u00e1tico, las llamadas pueden usarse como un tipo de ataque DDOS, un ataque en el que se hacen muchas peticiones a un mismo servidor hasta que cae.<\/p>\n

Tambi\u00e9n pueden\u00a0 provocar una reacci\u00f3n contra la VoIP por verse como fuente de Spam y pueden forzar a las empresas a tener que implementar medidas contra el SPIT que pueden ser caras y consumir tiempo.<\/p>\n

Lidiar con el SPIT<\/h2>\n

\u00bfPor qu\u00e9 no podemos usar los mismos m\u00e9todos para el SPIT que usamos con el SPAM? El correo electr\u00f3nico y la VoIP son medios distintos con protocolos distintos, m\u00e9todos distintos e infraestructura distinta. Los m\u00e9todos de un lado no son efectivos en otro.<\/p>\n

Por ejemplo: la defensa principal contra el SPAM es filtrar el contenido. El proveedor de internet y los proveedores de correo electr\u00f3nico tienen software y aplicaciones analizan las palabras clave de los correos para impedir que lleguen a la bandeja de entrada. Con VoIP este m\u00e9todo no puede usarse: a priori no pueden filtrarse por contenido, pues este no empieza hasta que se coge la llamada. Y una vez empezada, si se intercepta, al ser una llamada telef\u00f3nica y ser sensible al tiempo, el usuario lo notar\u00eda: si recibes un e-mail 10 segundos despu\u00e9s no lo vas a notar. Si, en una llamada telef\u00f3nica, tienes que esperar 10 segundos a una respuesta, lo vas a notar mucho.<\/p>\n

O sea: no se puede filtrar hasta conocer el contenido, que no se conoce hasta que se ha descolgado, con lo que ya se ha interrumpido al usuario. Y el contenido no se puede filtrar a tiempo real.<\/p>\n

C\u00f3mo Combatir el Spam de VoIP<\/h2>\n

No todo son malas noticias: para empezar, el SPIT no es, al menos todav\u00eda, un problema gigante. El SPIT existe, pero no tiene la misma entidad que el SPAM.<\/p>\n

Por otro, la seguridad de las redes corporativas en general deber\u00eda ofrecer suficiente protecci\u00f3n.<\/p>\n

Es un problema que se est\u00e1 intentando atajar muy r\u00e1pido: despu\u00e9s de todo, el negocio de los proveedores est\u00e1 en juego: algunas soluciones bloquean a las personas que llaman en funci\u00f3n de sus caracter\u00edticas de comportamiento, de las palabras que usa, etc. Tambi\u00e9n existen listas blancas y negras etc.<\/p>\n

El problema con el SPAM de cualquier tipo es que las empresas suelen estar un paso por detr\u00e1s de los que lo generan. Sin embargo, mantener nuestras redes seguras y actualizadas y otras medidas generales de seguridad contribuir\u00e1n a acabar con el SPAM.<\/p>\n

Si quieres saber m\u00e1s sobre VoIP lee el blog sobre VoIP de VoIP studio.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La publicidad no deseada es un problema que la humanidad aguanta desde hace ya muchos siglos. Nos hemos acostumbrado a tratar con […]<\/p>\n","protected":false},"author":4,"featured_media":37002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[184],"tags":[508,209,193,496,208],"class_list":["post-26458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicaciones-empresariales","tag-cloud-communications","tag-compliance","tag-comunicaciones-en-la-nube","tag-security","tag-seguridad"],"yoast_head":"\nSpam en VoIP: SPIT. 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