New VoIPstudio Salesforce Lightning Integration Announced!

When you think of innovative technology, enterprise communication is not the word that springs to mind. However this space has seen a lot of innovation and is completely transformed from what it used to look like in the previous century. In a world where customers expect companies to serve their needs at any time and any place, landlines don’t stand a chance.

The future of enterprise communication is clearly VoIP technology. More and more companies are switching to hosted VoIP services or SIP trunks for their internal and external communication needs. The jump from analog to digital, landlines to mobile phones, and independent to interdependent systems is now thoroughly underway.

Ever since the advent of cloud computing, many on premise software applications have moved over to a cloud based streaming service model. Everything from CRM software, ERP systems, accounting software and even application or infrastructure platforms are now available as a service over the web. With every major business process transitioning to the cloud, integration between the various services has been a top priority for vendors.

In fact, CRM services were one of the earliest integrations offered by hosted VoIP vendors. In the world of CRM software, Salesforce is no doubt the biggest player. So it wasn’t surprising that most providers of hosted VoIP services integrated with Salesforce in some way. But things are set to change yet again with the launch of Salesforce Lightning.

VoIPstudio Salesforce Lightning Integration

Salesforce launched the Lightning Experience in 2016. It is the biggest upgrade to the Salesforce platform since its introduction more than a decade ago. The Lightning Experience comes with a host of new features as well as a brand new interface. The company has also launched several new products based on Salesforce Lightning such as Service Cloud, Sales Cloud and Marketing Cloud. All of these products work together to create a seamless customer experience platform for organizations.

This is certainly good news for Salesforce clients but what about your phones? Will they still work with the new Salesforce Lightning? The answer is a resounding yes if you’re a customer of VoIPstudio. With the launch of the new VoIP studio and Salesforce Lightning integration, our hosted VoIP service now works with the number one CRM platform in the world.

What Does It Mean for You?

For organizations that are invested in the Salesforce platform, this means that they don’t have to worry about losing the integration between Salesforce and their phones. If you want to use all the new features of Salesforce Lightning, why should your phone system hold you back? For the present, companies can choose to enable Salesforce Lightning for the entire organization or a few users. Users can also switch between the two interfaces at will. This is because not all the features of Salesforce Classic have been implemented in the Lightning Experience. It means you can still continue using your phone service within Salesforce Classic. But if your vendor supports Salesforce Lightning, you don’t have to choose between them. Use your phones and get the latest features in your CRM service.

Advantages of Salesforce Lightning Integration

With this new integration of VoIPstudio and Salesforce Lightning, your company can continue to use the phones like before. You can enjoy all the benefits of integrating voice calls with your CRM platform. Sales reps no longer have to switch between multiple apps to make a call. They can contact customers wherever they are using the mobile apps. They can always communicate with their teams, customers, partners and others. Never miss important information again!

Your employees can enjoy the modern interface and advanced features offered by Salesforce Lightning. At the same time, they don’t have to sacrifice the convenience of making phone calls from within Salesforce. Sales teams can contact customers without having to pick up the phone. Once the call is complete, you can capture call details such as timestamps and duration. This way your sales department always has data at their fingertips. They can manage the customer experience all the way from the first phone call to completing the deal.

Salesforce Lightning is a vast platform that spans many departments within an organization. It provides a common base for marketers, sales teams, service and customer care departments. On the other hand, your phone system is the thread that runs through every unit your business. Voice communication is an important task that is part of everyday workflows for most employees.

Imagine a day in your business without access to your phones. Users cannot contact you and vice versa. The sales teams cannot complete deals, neither can you reach your partners. Even your staff won’t be able to talk to each other in different offices. With VoIPstudio, you never have to worry about that nightmare. Our goal is to bring you the latest features and the Salesforce Lightning integration is the latest milestone!