How Simpro saved up to 80% on their business phone system with VoIPstudio

About

simPRO Software is part of the simPRO Group, founded in Brisbane, Australia in 2002. The company creates cloud-based software designed to make running a trade business easier by streamlining workflow for everything from estimating jobs to service delivery and payment processing.

simPRO provides services that are vital to the running of trade businesses, and its clients need exceptional levels of support. To ensure this, the company operates call centres in each of the countries where it works.

The Challenge

simPro’s solutions are used by a huge range of trades, including electrical, data networking, plumbing and heating, security, building services and facilities management, as well as solar and energy service companies. SimPRO has opened offices in New Zealand, the UK and the United States with more expansion planned. The company currently has more than 150 staff, 2,500 clients and 80,000 users.

simPRO migrated from traditional landlines to a VoIP provider for its Australian offices in around 2010, but while they did benefit from cost savings, the provider wasn’t able to help the company achieve its real goal, that of one telecoms solution for all its offices: a global solution that would transform the effectiveness of the call centres.

The Solution

The implementation of VoIPstudio at simPRO was fast, straightforward, and hassle-free. With approximately 170 extensions deployed across four countries, the migration process could have posed a challenge, but it was completed smoothly, with number transfers occurring precisely on schedule. The only requirement from simPRO’s side was having either a phone device or SIP software installed on users' PCs, making the entire setup process remarkably simple.

The company makes extensive use of VoIPstudio’s interactive voice response (IVR) and call queuing features. Its intuitive and flexible admin panel allows the team to configure and adapt the system easily to suit evolving needs. With team members spread across different regions, anyone can access the system and make necessary changes, regardless of location – ensuring responsive support around the clock.

The Impact

Since switching to VoIPstudio, simPRO has experienced a significant improvement in call quality compared to its previous VoIP providers. Support has been consistently helpful, quick, and responsive, with VoIPstudio also showing a strong willingness to listen to customer feedback and consider feature suggestions.

The company has also gained greater agility. As a rapidly growing business, the ability to quickly and easily set up telecom infrastructure for new offices and call centres has proven essential. New phone numbers and toll-free lines can be requested through the control panel and activated within seconds, streamlining expansion efforts.

The core benefits of VoIPstudio for simPRO include ease of deployment, simple management, and user-friendly operation. These advantages, combined with measurable cost savings, have had a major impact on their operations. Overall call costs have been reduced by approximately 40% compared to their previous VoIP supplier – and by 70–80% compared to traditional landline services. Managing toll-free numbers is also significantly more cost-effective with VoIPstudio than with alternative providers.

Together, these improvements have not only enhanced operational efficiency but also delivered strong financial benefits, making VoIPstudio a valuable asset in simPRO’s ongoing growth.