Business communications white paper

VoIP white paper

Simple steps to boost your business communications

Introduction

Communicating effectively with customers, suppliers, partners and, of course, colleagues is essential for any business, but perhaps even more so for smaller businesses that lack the resources of and brand reputation of much larger organisations.
According to research, 46 per cent of consumers still use voice – either from fixed or mobile devices – as the main means of communication with their suppliers, so having a voice conversation really matters. But, equally, consumers and employees want to have the option of how they communicate and on what device, so an end-to-end communications strategy also needs to embrace email, chat and other media, as well as being able to integrate into existing enterprise applications, such as CRM and ERP.

At the same time, the workplace has undergone a major transformation in recent years, with the rise of mobility, remote working and virtualised businesses, adding a further challenge to effective multichannel communication, which requires further resources and technical expertise that many organisations do not have.
Taken together, it means that implementing a productive and effective communication strategy can be a headache for many smaller businesses, redirecting important resources away from the frontline. As a result, many SMBs operate a disconnected communications strategy, which impacts productivity, customer service and, ultimately, the bottom line.

Conversely, those organisations that have a connected, multichannel communications strategy have been proven to achieve greater productivity, efficiency and to attract and retain talent better than their competitors. Furthermore, companies that prioritise customer experience generate 60 per cent higher profits than their competitors, according to Forbes.

This paper discusses how an organisation of any size can take simple steps to achieve a comprehensive, connected communications strategy, without it having to cost the earth…