How VoIPstudio helped Straker Translations reduce telephony costs by 29%

Industry

Business software & services

Company Size

201-500 Employees

Headquarters

Auckland, New Zealand

Founded

1999

About

Straker is a global technology leader in AI-powered translation, combining advanced verification and quality evaluation systems with top-tier language experts to deliver fast, accurate results.

At the time of solution implementation, the company operated three production centres in Auckland, Barcelona and Denver, USA, where incoming client phone calls were handled and forwarded as necessary to the right teams within the business.

The Challenge

In her role as Chief Production Officer, Merryn Straker oversees the global production systems and teams, making sure every touch point within the company runs smoothly. She says effective telecoms systems have a key role to play, and the company was an early adopter of VoIP systems. However, the company had been using a major US provider for its VoIP needs, but kept running into problems that never got fixed.

We couldn’t do everything we needed to do. For example, we couldn’t actually forward any of our incoming calls to the mobile phones of our sales staff if they weren’t in the US or Canada. So we were unable to direct our own traffic.

We have sales people all over the place, but our head office is in New Zealand. We run all our operations out of there, it’s where our tech team is and other admin functions. That was becoming a major problem for us so we had to go looking to see what alternatives were available.

The Solution

Merryn initially ruled out using a U.S.-based provider after identifying limitations in how large organizations there handle international calling, particularly issues with reaching mobile and New Zealand numbers.

After discovering VoIPstudio’s offerings, she created a test account to evaluate its suitability for the business. The setup involved minimal cost and no long-term commitment, making it a low-risk opportunity. The platform was intuitive, supported by clear documentation, and easy to configure independently. A key part of the test involved forwarding calls to international mobile numbers, which worked exactly as needed, providing the assurance required to proceed.

Following a successful trial, the company rolled out VoIPstudio to over fifty users across its global operations. Because VoIP systems require accurate configuration and dependable support, VoIPstudio’s responsiveness played a key role in ensuring a smooth deployment.

The team now makes extensive use of VoIPstudio’s call volume reporting features to plan staff scheduling and balance workloads more effectively across teams. Looking ahead, Straker Translations plans to further enhance its operations by integrating VoIPstudio with Salesforce.

We have dropped our costs by around 29%.

It is also easy to use and manage, and we get better access to geographic numbers than with our previous provider. It was a very marginal cost to set it up and try it out and we didn’t have to commit ourselves to a year or even to six months. What’s more, I could set it up by myself.

The Impact

Switching to VoIPstudio has enabled Straker Translations to achieve substantial cost savings – approximately 29% compared to their previous VoIP provider. In addition to the financial benefits, the platform has proven to be easier to use and manage, offering improved access to geographic numbers across regions.

The most important benefit for us is the ability to redirect calls to mobiles wherever they are in the world while maintaining an easy ability to direct calls to our production centres on three different continents. We are truly an international company and we needed to be able to do that. It was our major pain point and it has been resolved.

The company has also experienced a high standard of customer support. Responses to support tickets are prompt and solutions-focused, with the VoIPstudio team actively working to resolve any issues efficiently and effectively. This level of support has contributed to a smoother overall communication experience for the business.