Camelot Global cut costs 10x and optimized their enterprise telephony with VoIPstudio

Industry

Finance & lottery

Company Size

500-1000 Employees

Headquarters

Watford, United Kingdom

Founded

1994-2024 (Acquired by Allwyn)

About

Camelot Global (acquired by Allwyn Entertainment in 2024) was a leading lottery operator, as well as a provider of technology and professional services to lotteries around the world. It enabled responsible lottery growth for national lotteries and lottery owners through a strong history of successful public-private partnerships across various markets. Its expertise in game design, digital platforms, e-commerce, retail operations, and marketing positioned it as one of the most successful operators of interactive lotteries.

Its sister company, Camelot UK, had operated the UK National Lottery since 1994. Camelot UK held an unmatched track record of success, contributing to over £62 billion in winnings and more than £36 billion directed toward good causes.

The Challenge

Camelot Global needed an enterprise telephony system that was flexible to meet its needs. With operations in three countries – the UK, the US and Ireland – the lottery operator and service provider needed flexibility on the phone numbers it could choose, and needed to be able to bring users online, and offline, as necessary.

The organisation was using an unnamed operator, which was not meeting their requirements.

We were using another carrier and it was not as flexible as we needed it to be in terms of bringing on new lines for staff and cancelling lines. The control panel was very outdated and not intuitive, it was like Windows 98. We also needed flexibility on phone numbers as we have operations in multiple countries

In addition, Camelot Global needed a clear breakdown of billing, and had to rely on the incumbent carrier for this, which again did not meet its requirements, as it did not provide the necessary granularity or the flexibility necessary.

The Solution

In January 2018, Camelot Global made the decision to switch from its incumbent carrier to VoIPstudio. VoIPstudio 2.0 was a cloud-hosted communications platform that provided flexible and secure connections, regardless of location. It supported free internet calls, global virtual numbers, and featured an intuitive web-based portal—making it ideal for distributed teams and remote offices.

The redesigned dashboard in VoIPstudio 2.0 introduced a cleaner, more modern user interface, offering a more intuitive, responsive, and customizable experience. Enhanced capabilities were added in the updated release, with VoIPstudio 2.0 delivering a robust suite of enterprise productivity tools.

Two notable features introduced in this version were in-dashboard instant messaging and voice calling. The integrated chat function allowed users to communicate directly within the web browser, without requiring separate applications. Similarly, users could make VoIP calls directly from the dashboard, eliminating the need for IP desk phones or additional software.

The set up was very quick and easy. The functionality is very broad and has the flexibility to meet all of our needs.

Even when there was a problem during the deployment, the existing carrier lost all of Camelot Global’s lines during the transition through no fault of VoIPstudio, the VoIPstudio team pulled out all the stops to ensure that all lines were back online within 2 hours.

We were paying 10x more than we are now with VoIPstudio.

With our previous carrier, we paid for the line, even if we didn’t use it. But now, thanks to the pricing structure offered by VoIPstudio, we have already saved a lot of money, compared to the previous carrier, and gained the same functionality.

The Impact

The updated, more intuitive VoIPstudio interface made it easier for Camelot Global to manage their communications infrastructure, including the quick addition and removal of phone lines as needed. The organisation planned to expand the number of users on the system from 15 to over 50 starting in April – an increase made simple and efficient through VoIPstudio’s scalable platform.

The system supported simultaneous use of desk phones and softphones, with the ability to connect multiple devices through a single line. This setup met the company’s need for flexibility, especially with virtual numbers across the countries where it operated. As a result, Camelot Global improved productivity while reducing the number of physical desk phones required for installation and ongoing maintenance.

VoIPstudio also enabled Camelot Global to generate customised billing reports based on different categories and operational parameters. This provided greater financial visibility and control over their communications spend.

So far VoIPstudio is everything that we expected and hoped for and is flexible enough to meet all of our needs. It does everything we need it to do, for example, we can connect multiple phones through a single line, and we can use desk and soft phones simultaneously.

Significant cost savings were also achieved in conference phone usage. Previously, the company maintained around 13 conference phones with its former provider—equipment that was often underused but still incurred fixed charges. Usage varied widely, and the absence of a pay-as-you-go model led to unnecessary expenses. By switching to VoIPstudio, Camelot Global reduced the cost of maintaining those lines by a factor of ten while retaining the same level of functionality.

At the time, the company was also testing VoIPstudio’s web conferencing capabilities and evaluating the potential to migrate fully to this system. Early assessments already indicated better pricing and value compared to their previous provider.

Overall, VoIPstudio delivered the flexibility, functionality, and cost-efficiency Camelot Global required, meeting expectations and supporting their evolving communication needs.