Cloud collaborations for soho white paper

VoIP white paper

Why cloud communications and collaboration are right for SoHos

Introduction

Ensuring effective communication with customers is of paramount importance to all businesses. Despite the rise of alternative communications channels, voice remains critical. According to research1, 46% of consumers still use voice – either from fixed or mobile devices – as the main means of communication with their suppliers. So, while email, chat and other media have blossomed, having a voice conversation really matters.

Similarly, how people communicate within a business is also essential. Being able to quickly and effectively discuss tasks, opportunities and projects with colleagues makes a difference and promotes efficiency – leading to cost savings and better performance.

As such, all businesses must be able to manage their voice communications and to ensure effective integration with other channels. Of course, larger businesses have long enjoyed the ability to do so, taking advantage of specialised PBX and Unified Communications solutions. However, smaller businesses – which make up the vast majority of private businesses globally – have typically not capitalised on such solutions.