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AI - Artificial Intelligence - CX Add-on

Unlock deeper call insights and improve your customer experience by upgrading as many user seats as you like with our new CX Add-on. This add-on to a Core user seat offers advanced AI-powered tools in addition to our full business communications suite.

You can invite team members and assign or remove CX Add-ons from Users in the Dashboard at any time – only the assigned add-ons will appear on your invoice. Unlike many competitors, we don’t insist every User in your account is upgraded with this add-on package – only those who need it. This lowers your costs and adds features where you need them.

The AI-powered call analysis tools in VoIPstudio convert call recordings into text transcripts and generate actionable insights, including summaries, action items, and the Customer Experience Score (CX Score). These features help businesses assess customer interactions, track communication quality, and optimize service performance.

Key Capabilities:

  • Automated call transcription with clear speaker identification and timestamps.
  • AI-generated summaries with key points and action items.
  • CX Score (1-10) assigned to each call to evaluate customer experience and call effectiveness.
  • Export options for summaries and actions in PDF.
  • Custom dictionary of terms for you to identify important words or proper names for better context and accuracy. Such terms will appear bold in call transcriptions and summaries.

Understanding Customer Experience Score

The Customer Experience Score or CX Score provides an objective 1-10 rating based on measurable aspects of customer interaction.

admin-ai-cx-score.png

CX Score Example.

Criteria for CX Score

The 1-10 score is assigned to each call based on the following criteria:

  • Clarity & Understanding – How clearly both parties communicated.
  • Response Time & Call Flow – The smoothness of the conversation.
  • Engagement & Professionalism – Level of engagement and professionalism.
  • Resolution & Effectiveness – Whether the call met its intended outcome.
  • Customer Effort & Call Efficiency – Ease of understanding and efficiency of the call.

CX Score Ranges

Higher CX Score indicates more effective and professional interaction, while lower scores highlight areas for improvement:

  • 1 – 3 (Poor): Miscommunication, long pauses, unresolved issues.
  • 4 – 6 (Average): Functional, but lacking engagement or clarity.
  • 7 – 10 (Excellent): Clear, engaging, and successfully resolved interaction.

Upgrading users with CX Add-on

To upgrade user(s) with CX Add-on, follow the steps:

  1. Go to Admin Dashboard home page > Account Info.
  2. Click Manage seats next to CX Add-on seats.
  3. Select users and click Buy seats.

Complete the purchase on the checkout page.

Alternatively:

  1. Go to Admin Dashboard > Users.
  2. Select users to upgrade with CX Add-on.
  3. Click the CX icon and select Buy CX Add-on seats for selected users.

Complete the purchase on the checkout page.

To remove CX Add-on from user(s):

  1. Go to Admin Dashboard > Users.
  2. Select users to remove the CX Add-on package from.
  3. Click the CX icon and select Remove CX Add-on from selected users.

Confirm your action to remove CX add-on from selected users.

Accessing AI-powered call analysis tools

You can access AI-powered call analysis tools through the History > Call Recordings menu. Access to AI insights and call transcripts is restricted based on a user role. Only users with the necessary permissions (i.e. Supervisors) can view AI-generated summaries, transcripts, and CX Scores.

Call Summaries & Actions

To access AI-powered call insights, such as summaries and actions, follow the steps:

  1. Go to History > Call Recordings.
  2. Select a call by clicking on its date and time or the AI Insights button.
  3. On the AI Insights page, locate the Summary & Actions section.
  4. View the AI-generated call summary, notes and action items.
  5. Use the export options to download summary in PDF.
  6. Click the Copy button to copy summary to clipboard for easy sharing.

Call Recording & Transcript

To access call recording and transcript, follow the steps:

  1. Go to History > Call Recordings.
  2. Select a call by clicking on its date and time or the AI Insights icon.
  3. On the AI Insights page, locate the Recording section.
  4. Listen to the call recording and view the transcript with clear speaker identification, timestamps.

Info

Call summaries, actions and transcripts are only generated for calls longer than 30 seconds. However, you can still listen to call recordings under 30 seconds.

Dictionary

You can identify a global dictionary of important terms for better context and accuracy during AI analysis. Such terms will appear bold in call transcriptions and summaries.

To access and manage the dictionary, follow the steps:

  1. Go to History > Call Recordings.
  2. Click Manage Dictionary.
  3. In the dialogue window, enter a term and click Add. The term will appear under Dictionary Terms.
  4. You can edit or delete any added terms, using the appropriate buttons.
  5. Dictionary terms will be listed on each call’s AI Insights page, under the Dictionary section.

Data retention

Some data is retained at account level, while other data is retained per user.

Account-level retention (one CX Addon allocated to any user in the account) A single active CX Addon enables 5-year retention for account-wide data, including:

  • Volumetric data, such as Call Detail Records (CDRs)
  • SMS messages
  • Fax messages

Because these are account-level capabilities, only one active CX Addon is required for the entire account. This can reduce your costs if you only require minimal data retained and do not require full per-user voice conversation retention and CX capabilities.

User-level retention (CX Addon required for each user) Features relating to an individual user's voice recordings and transcriptions require each user to have a CX Addon assigned to benefit from 5-year retention. These include:

  • Voicemails
  • Call recordings
  • AI transcripts
  • AI summaries
  • AI action items
  • AI keywords
  • Customer Experience (CX) scores

If only some users have a CX Addon licence, only those users' conversation data will receive the extended 5-year retention.

Info

Please note: Upgrading to CX Addon extends retention from the date of activation and includes the previous 12 months. It does not restore recordings or other conversation data that was permanently deleted under the standard 12-month retention policy.

Can I mix Core and CX Addon users? Yes. You can assign CX Addon only to the users who need extended conversation retention and AI-powered conversation intelligence, while other users remain on the Core plan. This allows you to tailor licensing to the needs of each team while still benefiting from account-wide features that require only a single active CX Addon.

Security & Compliance

VoIPstudio's AI-powered call analysis tools do not analyze sentiment or emotions, ensuring full compliance with EU AI regulations, in particular the Artificial Intelligence Act and its provisions on Prohibited AI Practices related to sentiment analysis in the workplace:

  • No Sentiment or Emotion Analysis: We do not use AI to evaluate employee (i.e. agent) emotions, tone, or mood – it strictly assesses measurable, text-based aspects of conversations.
  • Objective Insights: Our analysis focuses on call clarity, efficiency, and resolution, ensuring fair and transparent evaluation of interactions.
  • Compliant with EU Workplace Regulations: By avoiding subjective AI-based assessments, this feature aligns with regulations protecting employees from AI-driven emotional evaluation in professional environments.

All AI analysis in VoIPstudio is text-based only, focusing solely on conversation structure, clarity, engagement, and efficiency, without interpreting emotional cues or vocal intonation.

All call recordings are securely stored for up to 5 years, ensuring compliance with industry standards and regulatory requirements.

Access to AI-powered call analysis tools is restricted based on user roles, ensuring compliance with privacy standards and data protection regulations.